Old - 24/09/2018

Apple acquires Shazam, it’ll now be ad-free for everyone

Apple has just confirmed its acquisition of the music identification app, Shazam. The deal went through after receiving the nod of approval from EU commission a few weeks back. The company has announced that the app will become ad-free for all users, even for those on Android.

Shazam lets users identify songs simply by listening to the music playing around them. Shazam helps people discover, interact with and share video, audio or printed content across devices and mediums — and allows music fans to follow their favorite artists and share in the thrill of discovery.

Apple acquires Shazam
image by apple

“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere,” said Oliver Schusser, Apple’s vice president of Apple Music. “With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”

It’s not clear how Apple will integrate Shazam’s core product into its service but it is a right move made by apple. In September 2017, Shazam reportedly made £40.3 million (Ksh 53 billion) in revenues in its 2016 fiscal year, which was a turnaround from the declines between FY 2014 and 2015 as stated by techcrunch.com

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